This Cookies Policy is issued by Steve Madden Europe B.V. (hereinafter referred to as: “Steve Madden Europe”, “we”, “our” or “us”). This Cookies Policy forms an integral part of Steve Madden Europe’s Privacy Policy. For more information on the manner in which we process personal data of visitors to our website(s) (hereinafter referred to as “you”) when you visit our website(s) or otherwise make use of our services, please read Steve Madden Europe’s Privacy Policy here.
To help guide you through this Cookie Policy, we have set out the relevant information in the Articles below:
Article 1 – Contact details Steve Madden Europe B.V. (Data Controller)
Article 2 – Cookies and similar technologies
Article 3 – Types of cookies used by Steve Madden Europe
Article 4 – Duration of cookies
Article 5 – Control of cookies and similar technologies
Article 6 – Personal data processed by cookies and similar technologies
Article 7 – Purposes and grounds for processing personal data by cookies
Article 8 – Disclosure of personal data
Article 9 – Data subject rights
Article 10 – Updates to this cookies policy
1. CONTACT DETAILS STEVE MADDEN EUROPE B.V. (DATA CONTROLLER)
Steve Madden Europe B.V. is the Data Controller. This Cookies Policy covers our use of cookies and similar technologies. Feel free to contact us at the postal or email address below if you have any question or concern in relation to this policy:
Steve Madden Europe B.V.
Touwslager 12
5253 RK Nieuwkuijk
The Netherlands
Email address: privacy@stevemadden.eu
Dutch Chamber of Commerce number: 66152925
Dutch VAT identification number: NL856417580.B.01
Steve Madden Europe B.V. is part of the multinational Steve Madden group.
2. COOKIES AND SIMILAR TECHNOLOGIES
Steve Madden Europe uses cookies on its website(s) and in its emails. Cookies are bits of electronic information that a website or an email may transfer to your computer to identify specific information about, for example, your visits to the website, to enhance security and user experience as well as to provide data analytics information. Steve Madden Europe uses different types of cookies (as explained below, see article 3 and 4) on its website(s).
Steve Madden Europe also uses “pixel tags” (also called “action pixels,” “web beacons” or “clear gifs”), JavaScript plug-ins, server logs and widgets (hereinafter collectively referred to as: “similar technologies”) on its website(s) and in its emails to you. Pixel tags or plug-ins are small graphic images (typically that you cannot see) or code on a website or in an email which are used, for example, for recording web pages and advertisements clicked on by you or for tracking the performance of (email) marketing campaigns. Server logs are records of activity created by a computer or other electronic device that delivers certain web pages to your browser. For example, when you enter a search term into a search box on a website the server log may record the search term. It can also record personal data such as your IP address and cookie preferences. Widgets are applications that are embedded in webpages which provide real-time information to the webpage.
These technologies help Steve Madden Europe analyze your online behavior and measure the effectiveness of its website(s) and marketing. Steve Madden Europe also works with third-party vendors that help track, collect, and analyze this information. Third party entities with which Steve Madden Europe has agreements may place these devices on or in, among others, Steve Madden Europe’s website(s), their website(s) and/or emails sent, to use information obtained from them such as pages viewed, items purchased, emails opened and items upon which you may click in emails.
3. TYPES OF COOKIES USED BY STEVE MADDEN EUROPE
Depending on your preferences and browser settings, Steve Madden Europe can use and place cookies (and similar technologies) on your computer and other electronic devices, for example when you visit Steve Madden Europe’s website(s) and/or when you open an email from us. Steve Madden Europe can either place these cookies themselves (first-party cookies) or allow for third parties with which Steve Madden Europe has agreements to place cookies (third-party cookies). Steve Madden Europe does not use shared local objects (commonly referred to as “FLASH cookies”) in a manner inconsistent with the purposes for which they were designed unless you are specifically notified that we intend to use them for a specific service. FLASH cookies are cookies that are placed on your computer that are not removed through normal browser management tools.
The cookies used by Steve Madden Europe can be further categorized as follows:
Strictly necessary cookies
Strictly necessary cookies are required for the proper functioning of Steve Madden Europe’s website(s) and its features. They are set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or placing products in your online shopping cart. Steve Madden Europe’s strictly necessary cookies remain active for as long as you visit our website(s).
Strictly necessary cookies are required for the proper functioning of Steve Madden Europe’s website(s), therefore Steve Madden Europe does not require your consent to place these cookies nor can you object to the use of these cookies by Steve Madden Europe.
Functional (preference) cookies
Functional cookies, also referred to as preference cookies, allow Steve Madden Europe to provide you with full functionality of the website(s) and provide you with a personalized experience. These cookies allow Steve Madden’s website(s) to remember choices you have made in the past, for example concerning your preferred language or remembering what your username and password are so that you can automatically log in.
An example of a functional cookie used on Steve Madden Europe’s website(s) is the Google Maps cookie.
Functional cookies are not strictly necessary for the proper functioning of Steve Madden Europe’s website(s) and they collect and process your personal data. Therefore, your consent is required to enable these cookies to be placed. If you do not provide your consent, some of Steve Madden Europe’s services may not function optimally.
Analytics and statistics cookies
Analytics and statistics cookies allow Steve Madden Europe to count visits and traffic sources. Analytics and statistics cookies provide Steve Madden Europe with insights into which pages are the most and/or least popular and how visitors, browse the website(s). This data is collected in order to improve the performance of Steve Madden Europe’s website(s). The data provides Steve Madden Europe with insights into which pages are the most and least popular and how visitors move around the website(s).
Examples of analytics and statistics cookies used on Steve Madden Europe’s website(s) are SessionCam, Session ID and Web Analytics cookies provided by SME and/or third parties.
Analytics and statistics cookies are not strictly necessary for the proper functioning of Steve Madden Europe’s website(s) and they may collect and process your personal data. Therefore, your consent is required to enable these cookies to be placed. If you do not provide your consent, Steve Madden Europe will not know when you have visited its website(s) and will not be able to monitor the performance thereof.
Marketing and retargeting cookies (including social media cookies)
Marketing and retargeting cookies, including social media cookies, track your browsing activity to create profiles of your interests and preferences. These cookies help advertisers target you with (more) relevant advertisements. These cookies can either be set by Steve Madden Europe or by its advertising partners, with whom Steve Madden Europe has contractual arrangements in place.
Examples of marketing and retargeting cookies are Partnerize tracking cookies, Google Remarketing, Bluecore, Google AdSense and Google-Adwords.
Marketing and retargeting cookies are not strictly necessary for the proper functioning of Steve Madden Europe’s website(s) and they may collect and process your personal data. Therefore, your consent is required to enable these cookies to be placed. If you do not provide your consent, you will experience less (targeted) advertising. The table below provides more information about the cookies we use and why:
4. DURATION OF COOKIES
Steve Madden Europe uses both session and persistent cookies. The cookies placed on your computer or other electronic device when you browse to Steve Madden Europe’s website(s) can thus remain active for varying periods of time.
Session cookies
These cookies are placed temporarily and are automatically deleted from your computer or other electronic device after you end your visit to Steve Madden Europe’s website(s) and close the browser. Strictly necessary cookies generally qualify as session cookies.
Persistent cookies
These are all cookies that remain on your computer after you end your visit to Steve Madden Europe(s) website(s). Persistent cookies enable Steve Madden Europe’s website(s) to recognize your computer or other electronic device(s) on your next visit. These cookies expire after a certain, pre-specified time, unless they are previously manually deleted by you. Marketing and retargeting cookies generally qualify as persistent cookies. Functionality and analytics and statistics cookies can be both session or persistent cookies, depending on the type of cookie and its function.
5. CONTROL OF COOKIES AND SIMILAR TECHNOLOGIES
When first visiting Steve Madden Europe’s website(s), you will be asked whether or not you consent to the use of cookies and similar technologies (except for strictly necessary cookies, since consent is not required for using such cookies). By checking the boxes in the cookie banner and thus agreeing to all or partial use of cookies and similar technologies, you consent to your personal data being processed by Steve Madden Europe and any third parties with access to this data.
By continuing to visit Steve Madden Europe’s website(s) or by ignoring (and/or closing) the cookies banner:
- Strictly necessary cookies are active by default;
- Functionality cookies, analytics and statistics cookies and marketing and retargeting cookies and similar technologies remain inactive until you consent to the use of these cookies or similar technologies at a later time.
If you, at any point in time, decide to withdraw your consent to the storage and use of (persistent) cookies and similar technologies on your computer or other electronic device(s), you can change your preferences for the use of cookies on Steve Madden Europe’s website in the settings in your personal account. From that point in time on, no new cookies or similar technologies will be placed.
Additionally, you can use the commonly available tools in your browser to remove the cookies which have already been placed on your computer for Steve Madden Europe’s website(s) or adjust your browser settings so that cookies are generally not stored on your computer or other electronic device(s) or are actively deleted.
6. PERSONAL DATA PROCESSED BY COOKIES AND SIMILAR TECHNOLOGIES
As explained above, depending on your preferences and apart from the personal data processed through other means (in this respect, please see Steve Madden Europe’s Privacy Policy), the following personal data may be collected through the use of cookies and similar technologies when you visit Steve Madden Europe’s website(s) or make use of its services:
- Identifiers: for example, IP-addresses, geolocation data and cookie ID;
- Preferences: for example, your preferred language, your order as you shop on Steve Madden Europe’s website(s), list of friends, interests and likes;
- Online or other electronic network activity data: for example, your online interaction with Steve Madden Europe’s website(s), browsing history and search history, online behavior patterns, preferences and location, data concerning your computer or other electronic device, operating system and internet service provider.
7. PURPOSES AND LEGAL BASES FOR PROCESSING PERSONAL DATA BY COOKIES AND SIMILAR TECHNOLOGIES
When we or third parties place cookies and similar technologies, typically this is based on your consent (when consent is required). The placement of strictly necessary cookies is, however, based on Steve Madden Europe’s legitimate interest to provide you with (a) properly functioning website(s) and service(s).
With your consent, the placement of cookies and similar technologies achieves the following purposes:
- To operate Steve Madden Europe’s business and analyze, develop and improve Steve Madden Europe’s services, in order to analyze trends and website traffic, in order to further develop and improve Steve Madden Europe’s services, user experience as well as the functioning and security of systems and networks;
- To provide you with customized content, targeted offers and advertising, in order to improve your shopping experience while on Steve Madden Europe’s website(s) but also to generate tailored adds when you are browsing (an)other website(s);
- Or otherwise described to you at the point of personal data collection.
8. DISCOLURE OF PERSONAL DATA
As explained above, Steve Madden Europe can process your personal data through its use of cookies and similar technologies. In some cases, your personal data processed in this respect will be disclosed to third parties. For more information on the disclosure of personal data, see Article 6 – Disclosure of personal data as included in the
9. DATA SUBJECT RIGHTS
As explained above, Steve Madden Europe can process your personal data through its use of cookies and similar technologies. You have several rights regarding the processing of your personal data. For more information on the rights you have as a data subject and how to exercise these rights, see Article 8 – Data subject rights as included in the Privacy Policy.
If you have any questions or complaints about the way Steve Madden Europe has handled your personal data, or if you wish to exercise any of the abovementioned rights, please contact: privacy@stevemadden.eu.
10. UPDATES TO THIS COOKIES POLICY
This Cookies Policy is regularly updated and may be updated in whole or in part, at any time and without prior notice. You are expected to review this Cookies Policy regularly as we may amend it from time to time, and as you are bound by any changes we make to this policy from the date of the change. We will post any amendments on our website to keep you up to date. If we make any substantial changes in the way we use your personal information we will post them on our website(s).
